This Government recognizes that forging partnership between the Government, the information and community technology (ICT) industry and the people, is a catalyst to driving digital transformation in Papua New Guinea.
Minister for Information and Communications Technology, Mr Timothy Masiu, made these remarks at the launching of ShopSmart PNG, an e-commerce platform, on February 18, 2021 in Port Moresby.
“Shopsmart is one of the emerging development tools or enablers of doing business in Papua New Guinea.
“It provides a massive market place that can be tapped into and utilized for business creation and other innovations.
“It is where goods and services can be purchased and traded and also provides that valuable opportunity for SMEs to grow their own trading manufacturing brands.”
“It is a most powerful tool in doing business because it enables faster buying processes, enables costs reduction, affordable marketing and advertising, customer flexibility production and price comparison and the options are limitless.”
Mr Masiu admits, these are the kinds of innovations that the Government wants to see its citizens initiating, and by working together, “we can make PNG become a “Smart, Wise, Fair and Happy Society” as envisaged in our Vision 2050.”
Minister Masiu said that the Government was taking the lead in setting appropriate policies, legal and regulatory framework that would support this thriving sector.
“This is an era where ICT or digital technologies are transforming the way we live, do business and conduct our daily lives and we must embrace that opportunity but through a properly coordinated and partnership approach”.
Minister Masiu stated that the Government is also mindful of the security risks that is associated with the use of digital technologies, adding, “we are placing high priority on cybersecurity and cyber – safety agenda.”
Meantime, the Chief Executive Officer of Emstret Holdings Limited, Vani Nades embraced the presence of the Minister and other CEO’s of businesses as well as entrepreneurs who were present to witness the event.
She appreciated the Small Medium Enterprises who were with her throughout the two years working together to identify ways on how to grow together and be successful.
Ms Nades said ,“to get the products to the end user is not easy, and therefore the inspiration drawn from the discussions from entrepreneurs helped shaped the idea became reality.”
“Shopsmart PNG allows individuals, small businesses and even established corporate companies to trade online and reach a whole new market locally and internationally.
“This platform will revolutionize e-commerce in PNG through its smart and secure internet payment gateway to it’s fast and reliable freighting system.”
Ms Nades said the digital inclusive or platform would make it possible for SMEs to connect to a wider market nationwide and globally to extend their businesses.
“We will assist our SMEs to elevate and stimulate their businesses prove through e-commerce and give them real presence by providing best practices online for them to have a broader customer, Ms Nades said.
She thanked all their partners who have been vocal to help small community industry to excel.